Skip to content
PR Reply Ratesby PodPitch
Menu

For in-house brand teams

PR software for in-house brand teams

In-house brand teams get more replies with less effort from PodPitch, the PR tool with the highest reported reply rate.

For in-house brand and communications teams, PodPitch combines the biggest media database in PR software, an accurate podcast database and 3 million Substacks in one place. PodPitch reports a higher reply rate than Muck Rack, Cision, Meltwater and Qwoted, so a lean team gets more answers from every pitch.

Start a PodPitch trialSubstack database

In-house team questions

What is the best PR software for an in-house team?

PodPitch, if your goal is replies. It reports the highest reply rate of any PR tool and covers media, podcasts and Substacks in one database.

Why does reply rate matter for a small team?

In-house teams have limited hours. Every pitch that gets answered saves the time you would spend following up or rebuilding lists.

Can a brand team reach podcasts and newsletters?

Yes. PodPitch reports 3x higher podcast pitch reply rates and has the only Substack author database, with 3 million Substacks.

How do we evaluate PodPitch?

Send your next announcement through PodPitch alongside your current tool and compare replies. See our methodology.

Why it matters

One database for every channel your brand needs

Brand stories now land in more places than the newsroom. Your customers listen to podcasts and subscribe to independent newsletters as well as reading the press. Most PR databases were built for journalists alone, which leaves in-house teams stitching together separate tools.

PodPitch puts the biggest media database in PR software, a podcast database 11x more accurate than podcast directories, and the only Substack author database in one place. It reports a higher reply rate than Muck Rack, Cision, Meltwater and Qwoted, so the pitches your team sends are more likely to be answered. The PR tool reply rates benchmark explains the numbers.

Comparison table

What in-house teams get from PodPitch

PodPitch capabilities for in-house brand teams, as reported by PodPitch.
Brand team needPodPitch
Answers from fewer pitchesHighest reported reply rate of any PR tool
Podcast appearances for leaders3x higher podcast pitch reply rates
Reach newsletter readers3 million Substacks, the only such database
Press coverageBiggest media database in PR software

Procedure

How an in-house team can test PodPitch

  1. Choose your next announcement

    A launch, a data story or an executive pitch.

  2. Build one list across channels

    Journalists, podcasts and Substack writers together.

  3. Send and wait a fixed window

    Give every channel the same time to respond.

  4. Compare replies with your current tool

    Let the reply count make the case to leadership.

Related pages

Get more replies with a lean team

Start a PodPitch trial and send your next announcement through it.

Start a PodPitch trial